Fanatics and Max Verstappen announce exclusive multi-year partnership
Published on 11 December 2025 by Niels Hendrix
Fanatics and four-time F1 world champion Max Verstappen today announced an exclusive multi-year global partnership focused on ecommerce, licensed sports merchandise and trading cards – the latter including autographs, inscriptions and race-worn relics. Fans in the Netherlands and around the world will be able to collect exclusive Verstappen trading cards and also shop for merchandise at a new global online Verstappen store, launching in early 2026.
Verstappen will become the first active athlete to partner with Fanatics Commerce to open a global online store and will provide fans worldwide with faster access to Verstappen products and real-time, on-demand items tied to milestone performances and major race moments. Fanatics will launch a new global ecommerce destination at Verstappen.com with rights to design, manufacture and distribute a wide range of officially licensed Verstappen merchandise, including apparel, headwear, accessories and special product drops.
To celebrate the announcement, today Fanatics Collectibles released a 1/1 Only1 Verstappen card in the F1 Eccellenza 2025 collection. The card commemorates Verstappen’s record-breaking lap at Monza, the fastest recorded in F1 history. The card contains an insert of the race suit worn in Monza and each driver will have only one issued over the course of a career.
“It is great to partner with Fanatics and provide exclusive products and experience to all of my fans, no matter where they are in the world”, said Verstappen. “I look forward to working with the Fanatics teams across merchandise and collectibles to create products and experiences that feel authentic to my journey and give fans something special to collect and enjoy globally.”
“Max’s global fan base continues to grow at remarkable speed, and we are proud to help elevate how his fans engage with him”, said Andrew Low Ah Kee, CEO of Fanatics Commerce. “His success on track and international popularity have made him one of the world’s most influential athletes. Our team is excited to have him as a part of our Fanatics global network, creating merchandise that carries real meaning for Max and his fans across the world.”
“We’re incredibly excited to welcome Max to the Fanatics family”, said Mike Mahan, Fanatics Collectibles CEO. “All of us at Fanatics are huge fans – and his cards are extremely popular and valued in the hobby. With Max, we look forward to developing never-before-seen innovative product that will continue to grow our global F1 success with both fans and collectors.”
