Max global brand ambassador for AlphaTauri: 'Excited for the new season'

Published on 11 February 2025 by Niels Hendrix

Max Verstappen proudly announces his partnership with AlphaTauri, the premium fashion brand by Red Bull. As the global brand ambassador, Verstappen will highlight AlphaTauri’s fashion on a global scale while traveling to the 24 locations of the 2025 Formula 1 calendar – and doing so in style.

“I’m excited for the new season with AlphaTauri”, said Verstappen. “Their commitment to combining style with functionality fits perfectly with my lifestyle, both on and off the track.”

“Winning four world titles has been a dream”, he added in an exclusive interview. “More than a dream, I’d say. I’m relaxed, I’m just looking forward to seeing how competitive we can be this year. Once you realise how competitive you are, you set a bit of a target, but that’s too early to say.”

“I’m excited to be working with a new teammate, Liam [Lawson]. I think the whole team is excited and looking ahead to this season. Last year has been challenging at times. Of course we had a lot of good moments, also some tough moments, and I hope we can be a little more stable and a little more all-around throughout the 2025 season.”

For the driver, who’s constantly handling the high-speed, high-pressure environment of Formula 1, AlphaTauri offers the perfect attire whether he’s racing, travelling, or at home. “It’s great to be an ambassador. I’ve been wearing the clothing for a while and I’m very excited to see what’s coming next. For me, to be able to wear stylish clothing on and around the track, and back at home, is just fantastic. Honestly, I use it everywhere I go.”

“We are proud of the collaboration with Max Verstappen and AlphaTauri”, added Kalle Lauterbach, Global Consumer Products CEO. “He embodies excellence and passion, making him the perfect brand ambassador.”

“As a premium fashion lifestyle brand, we are combining sports and fashion”, said Isabelle Mi-A Ko, Global Head of AlphaTauri. “Our collections ensure all-day comfort and style, and Max Verstappen is the perfect representation of that.”

For a conversation with Max about winning, travelling and finding balance, check out: https://alphatauri.com/s/mv-brand-ambassador